This month in my entertainment business product and artist management class we are learning about how show business is the business of the show. For if you don’t do business first, then you don’t really have a show, more like an expensive hobby. My overall goal for the class was to understand the importance of how to properly manage an artist. Even though in this class we were focusing more on managing a singer/ songwriter artist, I was able to understand how I might use the same skills to manage an artist that produce a product comparable to a work of art.
I have learned that through branding and marketing it is of utmost important to offer your clients either a lifestyle or an experience, or better yet offer them both. As a business, you want to offer your clientele a lifestyle that appeals to them so that they simply can’t live without it. Then offer them an experience, that is rememberable so they won’t forget your business anytime soon.
Overall I am excited; I can wait to use the skills that I have learned this month to help advance my business and my career. I plan to offer the members at ArtWorx Studios both a lifestyle and an experience that they won’t be forgetting anytime soon. For there are three truths in the entertainment industry that I have learned this month from my instructor, and plan to carry with me. The first being, talk is less effective than action. Secondly, you can never know too many people in the business, the problem remains in knowing the right people. And finally, there is no substitute for hard work, imagination, creativity, and persistence. Kobe Bryant once said, “I can’t relate to lazy people. We don’t speak the same language. I don’t understand you. I don’t want to understand you.”